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The advertising industry is suffering from an image problem that threatens to make careers unattractive to new, young talent. As such, rebranding the industry for the younger set is no easy feat—and it was clear to the 4A’s and Arnold that traditional ads wouldn’t bring results for their new “Open Advertising” campaign.
How realistic is "Mad Men?" Jeff Goodby and Rich Silverstein, co-chairmen of "Goodby, Silverstein & Partners, weigh in ahead of the show's fifth season. They also discuss some of their own advertising strategies in handling clients under pressure.
Goodby, Silverstein & Partners co-chairman and creative director Rich Silverstein talks about how touch-screen apps allow people with autism to communicate and create.
By Michelle Latta, Brunner - Ninety-five percent of our decision making is unconscious. At SXSW, I took a fascinating journey into the brain. A panel featuring A.K. Pradeep, Brian Clark, Derek Halpern and Roger Dooley took the room through the unconscious responses that people make on the internet.
Agency View: Rachel Pasqua, executive director of mobile, Organic - A few trends at SXSW 2012 painted a clear picture of where digital is taking us. Some were prevalent on stage – e.g. HTML5 and responsive design, geolocation and content strategy.
By Dave Martin, Ignited - There seem to be countless ongoing discussions about the second screen. And for good reason. eMarketer predicts that in 2012 about half of all U.S. mobile phone users will own smartphones, and about 25% of all internet users will own a tablet (mostly iPads).
MKTG INC's president and CEO suggests drinks at his office and other experiences
By Organic, Inc.'s Steve Kerho - Social media is fundamentally different from other marketing channels. Everyone recognizes that it is a conversation, a dialogue with current and future customers. Perhaps what is less recognized is that the process to create effective social content is also fundamentally different from other channels.
Still, TV's bet on comedy may be too much of a good thing. "Like anything else, things get to overkill. But you're going to see a lot more of them," notes Steve Lanzano, president of the television trade association TVB. "Advertisers do like them. They're a happy place for commercials."
The American Assn. of Advertising Agencies is holding its annual confab in Los Angeles for the first time in the advertising trade association's 95-year history. The event's title is Transformation LA 2012, and one of its themes is the intersection of Madison Avenue with Hollywood and Silicon Valley.
Since yours truly is back home from SXSWi, figured I’d give the floor to someone who can offer some fresh, outside perspective on the Austin happenings. This little ditty comes to us from Tim Letscher, senior strategist at Carmichael Lynch, who like others can’t help but mention Highlight.