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RTO+P is relaunching its liquor brand this fall.
Tosh Hall is the creative director of Jones Knowles Ritchie, an independent design agency with studios in London, New York, Singapore and Shanghai, where they believe that designers must help brands abandon the generic in order to grow.
The campaign by Kia agency-of-record David&Goliath mixes live action with a recreation of the classic 1980s-era Tecmo game.
“Lifeline” is a half-hour thriller directed by an Academy Award winner about a man’s search for his missing girlfriend.
Schumer manages to convey the kind of obnoxious but amusing cluelessness that’s become a hallmark of celebrity characters in agency Chandelier’s work for Old Navy.
Stripped down design all about storytelling.
Agency for Bergdorf Goodman and Target keeps it weird
Ogilvy campaign encourages wandering.
Love them or hate them, Kia’s hamsters are back after a nearly two-year absence from the airwaves — and they’re smilier and more diverse than ever
Doug Zanger explores how Kia Motors has become part of the NBA fabric, from its ‘kindred spirit’ agency David&Goliath through to its relationship with Los Angeles Clippers forward Blake Griffin.
Advertising group Havas launches Havas Cognitive division; Startup Equals 3 unveils Lucy marketing tool
A look at how the Birdman screenwriter, Qualcomm, and Ogilvy joined forces to make Lifeline.
Branding agency Jones Knowles Ritchie has rightfully taken notice, and created a new design scheme for Domino’s Pizza boxes, based on its clever logo.
Richard Christiansen uses the creative shop’s penthouse office to remind employees to embrace their creativity every day
RAIN’s Executive Creative Director, Will Hall, proves that Pinterest isn’t just ‘for chicks’
Ahead of Super Bowl 50, David & Goliath gave a behind the scences look at what it really takes to make a commercial for the big game
Engine Group announces the launch of Moment Studio as a standalone offering with former Deep Focus Chief Creative Officer Ken Kraemer as the agency’s CEO
Dom Curran, CEO of Synergy US, shares thoughts on Ronda Rousey hosting SNL and what it means for the UFC
Marla Kaplowitz, CEO North America of MEC, gives her take on how to tackle 2016’s most prevalent issues
Michael Davis, Head of Creative at Conversant, discusses the risks and impact that expanding Twitter’s 140-character limit to 10,000 characters may have on the platform and its users
Sarah Kauss, CEO & Founder of S’well says to make a point to ensure each move offers a new found skill or experience
S’well CEO and Founder Sarah Kauss weighs in on the value of trust and transparency in the office.
S’well CEO and Founder shares her thoughts on gaining perspective in the workplace.
Full-service agency Erwin Penland launched a new approach to PSAs for Evolve, a gun safety organization. The campaign was focused the importance of gun safety and education, and included a TV spot, as well as digital/social, OOH, and in-store activations.
CBS takes a first-hand look into Jingle Punks, the world’s top commercial music publishing organization, who have been composing, playing, distributing, and licensing music for the past seven years. Reporter, David Begnaud, takes us inside the operation to see how these jingles are created.
DDB North American President, Mark O’Brien, discusses advertising and the modern day Madison Avenue as the final season of ‘Mad Men’ premieres on AMC.
Deep Focus absorbed sibling agency Jam in the UK and expanded US offices in Los Angeles
Global digital and creative agency Deep Focus launched a new branded content offering for clients.
Los Angeles-based GreenLight Media & Marketing has been named a Small Agency of the Year by Advertising Age. The Gold for the West region was announced on Thursday, July 30 in Boston at Advertising Age’s Small Agency Awards – a ceremony honoring the industry’s best independent agencies from around the world consisting of less than 150 employees.
Ad newsroom and trend-spotting shop sparks & honey released their Future of Relationships trend report in late 2013, and sparked new discussions on how and who we will be dating in decades to come.
Ahead of last year’s Newfronts, New Media Metrics offered data-based predictions on which new, online programming would succeed and which brands should have gone along for the ride based on their patented Leveraging Emotional Attachment for Profit (LEAP) technology.
Andrew McMains has a “Fast Chat” with Mark Figliulo, Figliulo & Partners, about his agency’s launch and insider views on the industry.
It’s fair to ask if the Internet finally catches up with certain technologies. Some things get a head start before they are more widely popular. Such is the case with GumGum — a platform for in-image advertising that started in 2007 and has sought to monetize photos for publishers since then.
Kevin Meany, the CEO of Hilton Head, S.C.-based marketing and communications agency BFG, ditches his cellphone for part of the day. Baratunde Thurston, CEO of humor company Cultivated Wit, braved a 25-day Internet detox last year and now settles for what he calls “micro-disconnecting”—for example, not checking Twitter at a meeting. And Spencer Rascoff, the CEO of online real-estate hub Zillow, turns off his company email for a 24-hour stretch every week.
Forget TV, forget celebrity endorsements, BFG founder and CEO Kevin Meany says the most powerful weapon is keeping it local.
EVP and General Manager of MXM, David Brown is an expert in the content marketing industry. This byline was placed strategically in Ad Age to not only raise David’s profile as an expert, but also, position MXM as a leader in the content marketing space.
Steve Kerho, Chief Strategy Officer of MXM, is well versed in content and data. In this article he explains how to best use and leverage data to your advantage. This byline was strategically placed in Wired to put Steve and MXM in front of the right audience and position both Steve and MXM as leaders in the space.
Christian Juhl, president of Razorfish West, has left the Publicis Groupe shop to join independent digital agency Essence as CEO of North America. In his new role at Essence, Mr. Juhl will report to Founding Partner and Global CEO Matt Isaacs.
Once upon a time, companies frowned on employees having second jobs (or even serious hobbies). But this is changing and employers are increasingly valuing entrepreneurial skills. “Any brilliant business is built on an amazing ability to problem solve,” says Cillian Kieran, founder and CEO of CKSK.
The spot created by gun safety organization Evolve puts a humorous spin on the gun responsibility debate, showcasing a debate in which Thomas Jefferson and other founding fathers debate whether or not the Second Amendment should remind gun owners not to “dumbasses.”
Lowe Campbell Ewald’s new multi-million dollar campaign for MilkPEP, titled “Milk Life,” is designed to put emphasis on milk’s nutritional benefits, including its protein content.