Howard Schacter

Howard Schacter

Chief Operating Officer

Howard brings more than 25 years of experience driving award-winning brand communication strategies for B2C and B2B organizations to DGC. An Adweek Marketer of the Year honoree, his expertise spans corporate communications, consumer brand management, experiential and promotional marketing, social and new media, licensing, and sports and entertainment marketing. Having served in the C-suite at leading companies in retail and entertainment, and having managed agency relationships across most marketing disciplines and product categories, Howard offers a unique perspective in counseling DGC’s senior-most clients.

Before joining DGC in 2010, Howard served as Chief Partnership Officer and EVP/Communications at national apparel retailer Steve & Barry’s for four years. While there he created new brands and utilized new media strategies to catapult the 300-store chain to the tipping point.  Most notably, Howard developed celebrity brands with Sarah Jessica Parker, Stephon Marbury, Venus Williams and others.

As SVP, Corporate Communications at Live Nation (then SFX Entertainment), Howard directed all external and internal affairs, event and celebrity publicity, crisis communications and government relations for the world’s largest live entertainment company. He also served as Chief of PR for that company’s sports marketing business unit, supporting athletes Michael Jordan and Andre Agassi, televised sporting events, and corporate sponsors.

At Draft, Howard led the agency’s global corporate communications department for two years.

A graduate of the University of Maryland at College Park, Howard is a contributing author to Northwestern University’s Handbook of Strategic Public Relations and Integrated Communication (McGraw Hill).

howard-schacter

FAST FACTS
Once beat Michael Jordan in a game of 3-on-3 basketball.  It didn’t hurt that Larry Bird was a team mate!

Binge-viewed every episode of “Breaking Bad” in less than weeks

Dreams of In-n-Out burger opening in New York during his lifetime

GREATEST ADVENTURE
Participating in the birth of my daughter Hayden. Nothing else compares.

FAVORITE QUOTE
“I never learned anything from talking.”
- Larry King