top of page


At DGC, it is our mission to shine a light on your greatness. We elevate points-of-view, craft compelling stories, make industry connections and, most importantly, advocate for you to help deliver powerful results. 

Over two decades, we’ve been building institutional and industry knowledge from the inside out, and outside in. We pride ourselves on being a collective of specialists — former in-house communicators, plus those with classic PR, marketing and journalism backgrounds — who are passionate about what we do and strategic in how we do it.

We aren’t just PR professionals but marketing communications counselors. Let us introduce you to the full force of DGC and help your organization bask in the spotlight!

Samantha DiGennaro, Founder & CEO

samantha digennaro dgc
The ecosystem of buying and selling media is complex and no strategic communications firm understands how to engage with CMOs, brand-side decision makers, and the industry’s most important journalists and influencers better than DGC. That’s the DGC difference.



Proudly and fiercely independent, DGC is an award-winning, woman-owned agency with a dynamic and diverse team of specialized B2B consultants, communicators, connectors and creators.


Our team is driven by strategic creativity, grounded in data and fueled by innovation. We build trust through transparent collaboration and relevant results. As storytellers, we challenge ourselves and our clients to break molds and step into the light with one objective in mind — reaching relevant results.

DGC is led by a team of passionate, experienced executives dedicated to serving as strategic counselors while delivering extraordinary, measurable results.



We know business thrives only when our people thrive which is why we take a people-first approach to all that we do — from the work we take on and the benefits we offer to the CSR initiatives we implement.

Women's Business Enterprise

DGC is a Certified Women's Business Enterprise (WBENC)

Top 10

Top 10 Great Entrepreneurial Places to Work by NY Enterprise Report

Fastest Growing

Inc. 500|5000: America’s Fastest Growing Private Companies

Cannes Lion

Gold Lion in Social & Influencer

Silver Lion in Entertainment

Top 50 PR Firms

New York Observer’s Top 50 PR Firms in NYC

Best Overall

Best Overall Company of the Year by Stevie Awards for Women in Business



samantha digennaro dgc

Samantha DiGennaro

Founder, CEO

“To strive, to seek, to find, and not to yield.” Tennyson's 'Ulysses' Sam’s deep knowledge and understanding of the marketing, media and advertising worlds come from 30 years’ experience in advising some of the world’s most successful CEOs. From JWT to Digitas and Facebook, Sam has guided companies through turn-around growth and success. A true entrepreneur, Sam’s vision continues to infuse the firm and its clients with a shot of smarts and sophistication.

Maryliz Ghanem dgc

MaryLiz Ghanem

SVP, Creative, Media & Marketing  Practice Lead

"Strive not to be a success, but rather to be of value." - Albert Einstein An experienced strategist and media relations expert, MaryLiz has been with DGC for more than 10 years. She provides oversight of DGC's corporate and agency practices, leading client service best practices. She honed her skills driving corporate communications at Sapient and Yahoo!, working with internal and external communications teams. MaryLiz launched her career at WPP’s Young & Rubicam.

Kristen Morquecho dgc

Kristen Morquecho

SVP, Technology Practice Lead

"Teamwork makes the dream work." Kristen leads the company’s tech practice, which includes Fortune 500 and startup companies across adtech, digital entertainment and e-commerce. She is a seasoned professional that brings more than 20 years of PR and communications experience to DGC across business, entertainment, retail, advertising and tech industries.

kevin wassong dgc

Kevin Wassong

Chief Transformation Officer +


“The greatest mistake you can make in life is to be continually fearing you will make one.” - Elbert Hubbard Kevin has been advising DGC for more than five years and today is leading the charge on new business and client relations. With more than 30 years of experience in the media and marketing space, this entrepreneur and Emmy winner understands the value of storytelling and what it takes to deliver powerful results.

Kendra Peavy

Chief of Staff + Collaborator

"Live life with purpose." Kendra advises DGC’s executive leadership team, helping develop new processes and implement organizational excellence. A professional coach and former DGC team member, she brings more than two decades of experience guiding entrepreneurial leaders and intrapreneurial teams to improved engagement and outcomes through impactful communications strategies.

jennifer lazzaro dgc

Jennifer Lazzaro

Chief People Officer

"Be authentic. Tune into the impact you have on others and lead with empathy, humility and integrity." A dynamic leadership executive experienced in building entrepreneurial brands – like Blue Apron and Strivectin – through proven human resources programs, Jen plays a pivotal role in leading DGC’s culture programming, recruiting and team development. She aligns business goals with the development of new approaches and processes to drive meaningful, organizational change.

tony cofone dgc

Tony Cofone

Chief Financial Officer

"Trust in your craft enough to admire it, study it, perfect it, breathe it. Never stop getting better at whatever it is that you love to do." Tony is a senior financial operations executive who brings over 25 years of agency experience to DGC. He works with all levels of management with ease, providing fiscally sound, operationally efficient solutions. During his career, he has worked with procurement executives at Philips Electronics, Intuit, P&G, and Pharmacia Corporation to negotiate global and US contracts.

bottom of page