DGC has partnered with Albertsons Media Collective for several years to build brand awareness and uplift its industry leadership across advertising, media and retail sectors. 

 

As Albertsons prepared to launch its retail media  framework to standardize specifications, methodologies, terminology and disclosures across retail media networks, DGC developed a Road to Cannes strategy to heighten interest over a select period of time. The initiative involved  a pre, during and post-Cannes communications program.

DGC delivered top-tier press meetings with the likes of The New York Times, Modern Retail, and other relevant trades in the Cannes lead up to share the latest and tease what was to come at the festival. DGC then worked hand in hand with Albertsons on the ground to debut the preliminary framework, securing and facilitating press and speaking opportunities.

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The program delivered more than 50 opportunities, including 31 pieces of Cannes coverage and 50 million in media impressions.

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“THIS MOVE POSITIONS ALBERTSONS AS A SIGNIFICANT PLAYER IN THE RAPIDLY GROWING US CTV AD MARKET, WHICH WE FORECAST TO REACH $28.75 BILLION THIS YEAR (AND $44.32 BILLION BY 2028).”

 

– JEREMY GOLDMAN, EMARKETER