CASE STUDY > BERLIN CAMERON
Proving Creative Excellence
For more than a decade, DGC partnered with WPP’s Berlin Cameron to develop unique visibility programs tied to its women in the workplace programs and creative campaigns, such as Under Armour's wearable cross-platform metaverse sneaker to celebrate Stephen Curry’s NBA Three-Point Record.
DGC developed a robust thought leadership and media relations strategy for women in the workplace programming. It reached beyond the trades and business press into relevant consumer press with the likes of Refinery29 and Bustle. The program drove significant coverage and landed the agency a global client.
With the Under Armour campaign, DGC led the B2B media relations strategy – landing a feature story with Ad Age and numerous top-tier creative outlets, demonstrating the initiative’s pioneering approach to metaverse marketing. As a result, Berlin Cameron received a variety of awards, including Gold, Silver and Bronze at Cannes Lions, for which DGC was credited as the PR partner.