CASE STUDY > MICROSOFT
Hacking the Ad Industry
As the leader in enterprise and consumer software, Microsoft needed to raise its profile and establish itself as a thought leader within the advertising industry’s marketplace. DGC worked with Microsoft’s leadership to develop a platform and roll out an events-based trade marketing program, while leveraging DGC's deep knowledge in navigating key industry events, content development capabilities and social media amplification.
DGC injected Microsoft into a conversation that was critical to the growth of its advertising business, securing 25 speaking engagements and landing the brand in all top-tier business and trade outlets including WSJ, New York Times, Advertising Age, Adweek, MediaPost, Broadcasting & Cable and more.