CASE STUDY > SPOTIFY
Driving Brand and Exec Visibility
As the lead PR agency in North America for Spotify’s Ad Business for the last seven years, DGC leverages momentum around key Spotify announcements, while uncovering audio advertising trends, to push Spotify’s business narrative forward through a mix of news bureau and industry marketing strategies.
DGC drove national press coverage for 30 news announcements in one year, securing over 1,000 articles in target ad/marketing, business, creative and vertical publications and generating more than 22 billion impressions. The following year, DGC launched Spotify’s Streaming Audience Network, a first-of-its-kind audio advertising marketplace, securing more than 900 million media impressions. During this time, DGC landed digital and broadcast opportunities for Spotify’s C-Suite and secured more than 45 speaking opportunities at events like Shoptalk, Collision, Mobile World Congress and Fast Company Innovation Festival.