top of page
POSSIBLE 2026 Recap: From Experimentation to Execution
POSSIBLE 2026 felt like a turning point. The conversation has moved beyond exploration and into execution, with marketers focused less on what could work and more on what actually delivers.
Team DGC
Apr 82 min read
Q&A with DiGennaro’s Chief Content Officer Laura Petrecca: Content, The Authority Studio and Human Insight
With The Authority Studio by DGC officially launched, we sat down with award-winning journalist and DGC Chief Content Officer Laura Petrecca to learn more about her move to agency life and dive deeper into her perspective on content, AI, and what we should expect from The Authority Studio.
Team DGC
Mar 122 min read
Advertising Week New York 2025: Community, Creativity, and the New Rules of Connection
Advertising Week New York (AWNY) 2025 returned to Manhattan with unmistakable energy. More than 20,000 attendees packed into the reimagined Penn District, navigating 550+ sessions, 1,200 speakers, and dozens of activations spread across Manhattan. The scale underscored the industry’s enduring appetite for in-person connection. But beneath the buzz was a sense that marketing’s next era will demand more focus, more intention, and more accountability than ever before.
Team DGC
Oct 15, 20253 min read
bottom of page