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How to Write a Strong SXSW 2027 PanelPicker Submission
For nearly two decades, DGC has helped founders and executives build speaking platforms and visibility programs. These principles guide our work with clients preparing SXSW submissions.

Team DGC
6 days ago3 min read


The Value Story of Walmart’s Vibe Deal
Walmart's acquisition of Vibe.co news is a useful case study in showing the adtech industry how to move beyond features and link technology to the broader business story.

Team DGC
Jul 13 min read


POSSIBLE 2026 Recap: From Experimentation to Execution
POSSIBLE 2026 felt like a turning point. The conversation has moved beyond exploration and into execution, with marketers focused less on what could work and more on what actually delivers.

Team DGC
Apr 83 min read


Q&A with DiGennaro’s Chief Content Officer Laura Petrecca: Content, The Authority Studio and Human Insight
With The Authority Studio by DGC officially launched, we sat down with award-winning journalist and DGC Chief Content Officer Laura Petrecca to learn more about her move to agency life and dive deeper into her perspective on content, AI, and what we should expect from The Authority Studio.

Team DGC
Mar 122 min read


Advertising Week New York 2025: Community, Creativity, and the New Rules of Connection
Advertising Week New York (AWNY) 2025 returned to Manhattan with unmistakable energy. More than 20,000 attendees packed into the reimagined Penn District, navigating 550+ sessions, 1,200 speakers, and dozens of activations spread across Manhattan. The scale underscored the industry’s enduring appetite for in-person connection. But beneath the buzz was a sense that marketing’s next era will demand more focus, more intention, and more accountability than ever before.

Team DGC
Oct 15, 20253 min read
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