POSSIBLE 2026 felt like a turning point. The conversation has moved beyond exploration and into execution, with marketers focused less on what could work and more on what actually delivers.
With The Authority Studio by DGC officially launched, we sat down with award-winning journalist and DGC Chief Content Officer Laura Petrecca to learn more about her move to agency life and dive deeper into her perspective on content, AI, and what we should expect from The Authority Studio.