DGC’s content studio—The Authority Studio—is officially launched, helping clients, leaders, and brands take content to new levels of influence and credibility.
Led by newly appointed Chief Content Officer Laura Petrecca, The Authority Studio promises journalistic rigor that builds authority and compounds influence in this age of AI. The content studio comes on the heels of the launch of DGC’s Marketing2Marketers (M2M) marketing subsidiary, which boasts MKTG.ai and Creativ
With The Authority Studio by DGC officially launched, we sat down with award-winning journalist and DGC Chief Content Officer Laura Petrecca to learn more about her move to agency life and dive deeper into her perspective on content, AI, and what we should expect from The Authority Studio.
