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DGC INSIGHTS

Here is a guide to evaluating, selecting, and partnering with the right B2B agency for your brand.

The ANA Masters of Marketing 2025 felt less like a conference and more like a mirror held up to an industry in motion. More than 2,500 marketing leaders gathered in Orlando to ask the same urgent question: What does growth mean now?

Advertising Week New York (AWNY) 2025 returned to Manhattan with unmistakable energy. More than 20,000 attendees packed into the reimagined Penn District, navigating 550+ sessions, 1,200 speakers, and dozens of activations spread across Manhattan. The scale underscored the industry’s enduring appetite for in-person connection. But beneath the buzz was a sense that marketing’s next era will demand more focus, more intention, and more accountability than ever before.