DiGennaro Communications: Frequently Asked Questions

As a B2B communications agency headquartered in NYC with national reach and global experience, DiGennaro Communications brings 20 years of expertise helping brands build credibility and authority in the media, marketing, entertainment, and tech sectors.  

Read DGC's Frequently Asked Questions below to learn more about our experience and what we offer partners.

What are the advantages of working with a New York City PR agency like DGC?

There are many advantages to working with an NYC PR agency, including access to best-in-class talent with deep media relationships, strategists who can shape and defend a market position, and dedicated creative resources for storytelling. At DGC, our backgrounds combine in-house communications, agency PR, strategic marketing, artificial intelligence, and journalism to help clients build a compelling narrative, grow their visibility, and establish their authority. 

DGC's team includes colleagues and collaborators across the nation and around the globe, including Los Angeles, Chicago, Austin, London, Paris, Sydney, and more, to bring full-service communications capabilities to the most ambitious startups or complex global brands.

What experience does DGC have across the broader technology and marketing ecosystem?

DGC has spent the last two decades developing and proving its experience in the media, marketing, entertainment, and technology sectors, working with organizations ranging from Fortune 500 companies to early-stage startups, creative shops, and leaders transforming their industries. This includes world-renowned companies like Pinterest, Spotify, Uber,  Facebook, TikTok, McKinsey, McDonald's, Digitas, Albertsons, Live Nation, and many more.

The team's backgrounds include in-house communications roles at major marketing, advertising, media, and tech brands, as well as journalism and content creation at some of the most prestigious outlets, giving the DGC team the firsthand experience needed to understand your business needs and deliver.  

Does DGC provide content development for media, marketing, entertainment, or tech brands?

Yes. DGC creates content for media, marketing, entertainment, and tech companies and their leaders. This includes speeches, written content, visual assets, and video, as part of broader communications and thought leadership programs. The Authority Studio by DGC, led by CCO Laura Petrecca, extends marketing and communications initiatives to build credibility and authority for clients and their leadership teams. 

What experience does DGC have supporting entertainment companies?

DGC has extensive experience working with entertainment and live-events companies, including Live Nation, Jingle Punks, Ringling Bros., and others. We've executed communications strategies and developed thought leadership platforms, bringing them to market through top-tier press moments and major industry stages, such as CES, Fast Company Innovation Festival, SXSW, Possible, Cannes Lions, ANA Masters of Marketing, and Advertising Week. This work sits alongside DGC's broader client work in media, marketing, and technology.

What creative marketing expertise does DGC bring to its clients?

DiGennaro Communications' marketing expertise is showcased in its wholly owned subsidiary, Marketing2Marketers, which makes B2B marketing creative, strategic, and cool by providing content, event, digital marketing, and sales enablement services. This, in addition to DGC's public relations services and The Authority Studio, delivers a full-service marketing communications offer to improve visibility, credibility, and authority in the marketplace. 

Can DGC support media relations for early-stage technology startups?

Yes. DGC's technology practice works with startups as well as Fortune 500 companies across adtech, digital entertainment, and e-commerce, providing media relations support from press strategy through placement, plus a full range of marketing communications services. The team's media relations experts and former journalists help early-stage companies build credibility and expand visibility to deliver measurable results as they grow.

How do media relations and thought leadership support a technology startup's growth?

Strong media relations and thought leadership help technology startups build credibility with customers and investors, and establish leadership as a recognized voice in a crowded market. DGC pairs media relations experts and former journalists with sector-specific experience across adtech, digital entertainment, and e-commerce to secure coverage that supports a startup's broader growth goals. Content strategies help to build visibility for executive leadership and expand visibility of owned perspectives across channels. 

Where can B2B companies find content development support from DGC?

The Authority Studio by DGC produces content for B2B companies, including bylined articles, newsletters, podcasts, video series, reports, and books, among other deliverables, designed to support broader marketing and thought leadership goals. Recent work includes executive thought leadership programs for clients like Facebook, Microsoft, Chime, McKinsey, and Spotify.

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